UPSCONNECT - embracing our Unley Primary School community.
Jessamyn Hayden McLachlan
Core Business: Heartfelt Brand Guidance + Social Media Strategy Category: Media and Communication
I help craft brand stories and guide business to apply them authentically, thoughtfully, beautifully and intuitively to your communications channels.
After a background that traversed family business, marketing (wine to be precise), hospitality, craft beer and wholefoods, it became glaringly obvious to me that communications for small business needed to centre around their own unique stories. Ultimately an engaging - and more often than not - affordable marketing strategy to adopt. And once set to a clear framework, not impossible for small business to run in house.
My drive is to always be high touch. A brand counselor if you will. Having run small business, I am well aware of how the many small jobs pile up in a day - making it hard to find the time to think of (let alone action) brand communications via channels like social media. My service works in synergy with current marketing efforts and aims to enhance overall recognition and engagement for a brand.
Find your voice. Craft your unique stories. Find your tribe.
To build on our strong sense of community, the UPSConnect website has been established to enable those connected to UPS to find, utilise and support businesses linked to the school. It offers families/parents with businesses the chance to list their business, and for other members of the UPS community to access this information.